A lot of you are here for one reason, and one reason only: Gary Vaynerchuk linked to a post I wrote about him being a market maker.

I have some gestating ideas about the response to that article, but they’re not developed enough to share with you yet. In fact, I want to ask you guys a question or two to help me sort out my thoughts.

You certainly click when Gary tells you to — I know this because I have seen significant traffic boosts subsequent to his tweeting of my URL. And according to at least one winemaker, you buy when he says to buy. What I’m wondering is, are you just replacing one guru (Parker) with another (Gary)? If so, forget about the sea change many of you have noted in the comments to that last post.

Take the following poll and help me get to the bottom of this, and I will be eternally grateful — so grateful that I will reward you with a coupon code for free shipping on any order in our little store by using the coupon code “Gary” during check-out. Honor system of course, since I have no way of knowing whether you’ve actually taken this anonymous poll or not!

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BONUS ROUND! If you’re familiar with Gary Vaynerchuk, you know that he finds and comments on any web post mentioning him…let’s make a little contest out of this! Guess exactly how long it will take Gary to find this post and comment on it, and the person coming closest will win some nice wine accessories, including an everyday wine carafe from d547. It’s about 9AM on Monday morning, and I’m guessing his Google Alerts will send him here by about 11PM tonight. Perhaps faster. Your thoughts?

We’ve been thinking about this a lot. Forget the whole discussion of who’s a critic and who’s not. What matters is who you trust. We all have various methods for making purchases of all sizes, and wine is so subjective, so variable, that a guide you trust in navigating this world is truly invaluable.

We realize that you might have several go-to sources when deciding whether to buy a particular bottle, but for the sake of simplicity, please select the ONE that is most likely to seal the deal in your wine purchases. As always, your participation and comments are much appreciated.

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