Last week we experimented with an incentive…order a certain dollar amount, and get a bonus bottle with your order. We started off with a bang (or maybe a shake) with some wines from Mollydooker. It was a great success — all the Gigglepot Cab is gone, though nobody really went for the sparkling Shiraz — so we’re going to make this a semi-regular thing. We’ve also decided to call this our “Bonus Bottle” program.

Here’s our offer for Bonus Bottle number two. We’re moving closer to home this week, with the 2005 Jack William “The King” Cabernet Sauvignon from the Alexander Valley. When we first carried this, it retailed for $37 a bottle and we felt it was a steal even then. We far prefer this wine to Silver Oak and Jordan, two Alexander Valley perennials that are more about hype and brand name than integrity of the juice.

A couple of weeks ago, we got the last cases available from our distributor and were able to lower the price to $27 as the vintage was being closed out. So the wine went from a great value to an even greater one. And you can make it an even better deal — in fact, a veritable steal.

Make a purchase of $85 or more, and use the code “king” during check-out to get a bonus bottle of this fantastic Cabernet with your order. In fact, the way our coupon codes work out, you’ll also be saving a penny off the total. Limited quantity of bonus bottles available. When the supply runs out, the code will stop working. So go get yourself some wine and a bonus bottle now!