Wine Retail and Social Media: Yeah, I Should Be Blogging…

February 5th, 2010

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But I’m not. Funny, it was pointed out to me that domaine547.com appears as a successful example of social media in wine (juxtaposed against the Wine Spectator of all things) in this recent presentation (see slide #25). I guess they haven’t looked at the blog lately; it hasn’t been updated in weeks.

Really, in my internet-only days, I never understood why Brick and Mortar retailers didn’t take the time to blog. Now I know. They don’t have the time!

Seriously. Even in the downtime when there aren’t any customers — which, let’s face it, exists in decent quantity — there’s always something to be done at the store that takes priority…from the very lowly tasks, like sweeping, to the equally tedious but still mundane paying of bills, or putting price labels on bottles, to tasting wine with reps, it all has to get done. And I am here without support staff a fair amount of the time.

Suffice it to say, to all those out there giving speeches about social media and the importance of it to branding for wineries and wine stores, people, for the most part, get it. I know I get it! But finding the time is another story. And finding a voice? Even harder.

So at the moment, what I’m doing is tweeting (@domaineLA), because tweeting is very time un-intensive. A tweet takes a few seconds, and I think I get both my voice and my point (when I have one) across in these little quick spurts. I don’t know that it’s enough, but at least it’s something.

I really hope to get back to blogging soon. I swear, I do! But right now I have something very important to do, so you’ll have to excuse me while I go empty the trash can in the bathroom…

2 Responses to “Wine Retail and Social Media: Yeah, I Should Be Blogging…”

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get your wine on

2008 “Bebame” Red, El Dorado County, California

Cabernet Franc (65%) and Gamay (35%) from - gasp - California! And only 13% ABV, pretty modest by California standards. If I tasted this blind I would probably have said it’s from the Loire Valley. It has pretty much nothing in common with the full bodied iterations of Cab Franc coming out of Napa. Juicy, light, delicious quaffing wine.$18 a bottle

2006 Telegramme Chateauneuf-du-Pape Rouge

Really balanced and smooth, this is a bargain of a Chateauneuf. Yeah, the 07s are lauded but what would I prefer to drink? This! It’s the second label of Vieux Telegraphe, from the same property but from younger vines. And it’s a deal at $33 a bottle.2006 or bust!

NV Barcino Cava: LA Times Wine of the Week!

Delicious and just in time for New Year’s Eve…this is the LA Times Wine of the Week, and we have plenty in stock. Order online, pick-up in-store!$14 a bottle!

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freshly pressed

3/8/10: First domaineLA Wine Tasting at Susan Feniger’s Street: 5 Wines, $15:

Just a quick note to let you know that a week from today, on Monday, March 8th, 2010, I’ll be hosting the first domaineLA wine tasting event at Susan Feniger’s Street, with the Manincor winery of Italy. The importer and winemaker will both be present to chat about the five wines being poured (including an unusual and delicious dry moscato), and the wines will be paired with light bites.

The best news is that the event will cost just $15 a person…a bargain! Swing by between 6PM and 8PM — I hope to see lots of you there!

Susan Feniger’s Street, 742 N. Highland Avenue, Los Angeles, CA 90038

Oh, and you can buy tickets in advance, online by clicking here:
Buy Tickets

wine jargon

Frizzante
From Wikipedia: Frizzante is an Italian wine term term for semi-sparkling wine (as opposed to Spumante, which is generally used for fully sparkling wines). Frizzante wines generally owe their bubbles to a partial secondary fermentation in tank. You might notice a light fizz or tingly sensation on the tongue with a Frizzante wine, compared to the more carbonated sensation that more fully sparkling wines yield.


Scorekage
Okay, so we made up this word yesterday after a great restaurant experience. We brought a bottle of wine with us, expecting to pay a corkage fee. But the restaurant either forgot to charge us the $15, or decided to be nice to us. We scored! Hence, “scorekage” has entered our lexicon. This can also refer to BYO friendly restaurants that don’t charge for corkage under any circumstances.


Frizzante


March 29th, 2008

Scorekage


March 23rd, 2008

Rioja


March 3rd, 2008

grapewise

DomaineLA Store Contact Info
If you’re looking for our brick and mortar shop, here’s where it can be found:

6801 Melrose Avenue

Los Angeles, CA 90038

(323) 932-0280

Hours are 11AM to 8PM, Monday through Saturday and noon to 5PM on Sundays.

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Fabulous & Frugal!
Our friends launched a new site and domaine547 is a featured wine columnist in their premiere edition! Go check out Fabulous & Frugal for some fantastic lifestyle tips for living the good life during what, for most of us, is an economically challenging time. There’s much more than wine there, and we’re thrilled to be a small part of the start of what will surely be a successful venture. Congrats to Brandi & Steph for their achievement!

Read more…