“Friday Night Flights”: Campanile outdoes most so-called wine bars in LA

April 6th, 2008

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Interior, Campanile RestaurantCampanile is a restaurant that has been a fixture of the LA dining scene for years, showcasing the inspired Cal-Mediterranean cooking of Mark Peel. The restaurant has drawn praise for its extensive wine list, one of the more interesting, inclusive and, one might say, accessible — pricewise — in the city. Alums of the wine program include Manfred Krankl of cult winery Sine Qua Non, as well as the proprietors of Silverlake Wine in Los Angeles; it’s wine program is currently overseen by Jay Perrin.

When we heard about Campanile’s “Friday Night Fights” concept just last week (though it has been in existence for some time), a theme night combining small plates of food with flights of wines from the restaurant’s list, we wondered if Campanile was trying to make itself over as a wine bar, even if for just one night a week. We decided to give it a go. And here’s what we found.

“Friday Night Flights” could be the single best wine-centric dining experience we’ve had in Los Angeles for some time. Three wine flights are offered, each costing $38. Each flight includes three decently sized pours of wine (2 to 3 ounces each) along with a food pairing for each wine. The two flights we selected were a Montefalco Rosso flight, and one called “Odds and Ends,” a mix of reds and whites from different parts of the world.

Regarding the food: though the plates were physically small, the portions were far from insubstantial. The quality of the food and its preparation were as high as any other time we’ve dined at Campanile. Whether a rustic fennel sausage paired with the Moraga Cabernet Sauvignon, or Peking-style crisp duck breast paired with the Milziade Antano ‘04 Montefalco Rosso, the flavors and presentation were outstanding. Overall, the offerings were rich, so having an un-super-sized portion was appropriate and appreciated.

Regarding the wine: Ummm, excuse us while we go teenage girl on you for a moment: OMG! OMG! OMG!

We felt all the wines were well-matched to their food pairings. The Montefalco Rossos included two pours from the same producer but different vintages, providing insight into the wine that many wine bars just don’t offer. The “Odds and Ends” flight contained a wine we carry in the store, but couldn’t taste before bringing in due to its scarcity and expense, the 2006 Didier Dageuneau Pouilly-Fumé Silex. This was easily the favorite of the night, and a wine that solidifed our feeling that though we may tend to gravitate more toward red wines, when we fall for a white, we fall hard.

As happy as we were drinking these wines, even more exciting to us were the economics of it all. As a retailer, one can easily be annoyed, discouraged, and even angered by restaurant mark-ups. This time, the opposite was true. We felt as if we’d been given a gift. The Silex retails for $105 a bottle on the low end (we charge a tad more…sorry!), and on a restaurant list could go for more than twice that (oddly, we couldn’t find the Silex on Campanile’s wine list, so we’re not sure what they’d be charging; it seemed to be special to the prix-fixe menu).

Suffice it to say, it’s mind-boggling to us that Campanile was willing to open up a bottle of wine they could easily charge $250 for, and pour it within a $38 prix-fixe menu that included two other wines and three plates of food. This would be a $50 by-the-glass wine, making our mere two ounces worth about $20. Plus, we also got to try a Lioco red blend we’d been meaning to check out, and the aforementioned Moraga Cab.

You’d be hard-pressed to find this kind of value, breadth and quality for $38 at any of the other wine bars around town — we’re thinking of Lou, Bottle Rock, Vinum Populi, to name a few — which tend to emphasize wine over food, and are fairly focused on their bottom line, for better or for worse (stemware can be sub-par, service can be spotty, and wines tend to be marked up slightly beyond what we consider to be fair).

We’d say the one place that is Campanile’s “Friday Night Flights” equal in every regard but price is AOC - we’ve simply never been able to leave AOC for less than $50 a head. Like Campanile, though, AOC falls more in the realm of a restaurant focused on wine than in the wine bar category. And this leads us to the following conclusion: having an entire restaurant’s wine list to draw from, proper stemware and a full-sized, top-notch kitchen, are all clearly advantages that leave LA’s smaller wine bars handicapped against wine-focused restaurants like AOC and Campanile.

Ultimately, we don’t think Campanile is trying to compete with or masquerade as something its not. We should note, the entire menu is also available to diners in addition to the prix-fixe options, and there seemed to be an equal mix of people drawing from both sections of the menu. But with the “Friday Night Lights” program, Campanile is creating a space that will be far more enduring than the current wine bar trend: an accessible dining experience for the wine-curious that includes top notch food, wine and service.

This may be a trend that hasn’t quite caught on yet, as the restaurant wasn’t filled to the brim with people. It was all very civilized, and certainly populated enough so as not to be depressing. But it would be nice to see a little more buzz and energy about the place. We hope that this concept picks up steam and gets the attention it deserves. We’ll certainly be going back, perhaps as soon as this Friday!

BTW, here are some pics from dinner:

5 Responses to ““Friday Night Flights”: Campanile outdoes most so-called wine bars in LA”

  1. Gravatar Icon d547

    Of course, we’re excluding our Twisted Oak dinner when we say that this was the best wine-centric dining experience we’ve had recently… :)

  2. Gravatar Icon Dan

    Sounds like a great time! What was the Lioco blend, Indica? I’ve been curious about that one myself.

  3. Gravatar Icon rudolf_steiner

    38 bucks for a flight of Montefalco Rosso? Unless they’re pouring Bea, that’s pretty hefty markup for a wine that realy reaches more than 20 bucks a bottle, wholesale.

    Do the math and being conservative: 20/8.3 (assuming 8.3 3 oz pours per 750 ml bottle) works out to approx. 2.50 a pour, x 3 for the flight = 7.50 cost of goods sold. Given that most Montefalco Rosso wholesales for less than $20/btl, don’t you think that the markup is less impressive?

    Also, as a retailer, what kind of insight do you really have about the “fairness” of the pricing model of a restaurant or wine bar?

  4. Gravatar Icon d547

    Dan, the Lioco blend was indeed the Indica. I think I prefer the Lioco whites a bit better than the reds…

    Rudolf, I should clarify: the cost of the flight was not just for the wine, but also included substantial food portions (one dish matched with each pour of wine). So, three 2.5 ounce pours, 3 appetizer sized dishes…a good deal in my mind. Of course the Montefalco Rosso flight is more of a money-maker for the restaurant than the flight that included the Silex; but if you look at Campanile’s wine list, you’ll see there are very few high margin/low value wines to be found. Unfortunately they don’t have their wine list online, but it is a really impressive one.

    As for what qualifies me to judge the fairness of a restaurant’s pricing model…clearly as a retailer I have access to the wholesale costs of wines (which are often more favorable for dining establishments)…so I have insight as to what mark-ups are for a given restaurant. I’m certainly willing to pay more for wine in a restaurant setting than I would to pop and pour at home. But when I see a bottle that retails for $7 on a list for $38 (as I have on many an occasion),
    I think it’s acceptable for me — knowing that the bottle cost the restaurant no more than $5, and probably less — to call that an unfair mark-up.

    More so, however, as a frequent restaurant-goer, I can judge restaurants and their wine lists relative to one another. I can take off the business hat and simply make a judgment based purely on my cumulative knowledge as a consumer, as to whether something seems fair or not. Yes, this is totally subjective…

  5. Gravatar Icon domaine547 » Want To Try Some Sina Qua Non Without Going Broke?

    […] we have just the opportunity for you. We wrote a while back about Campanile’s Friday Night Flights program being a great alternative to wine […]

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get your wine on

2008 “Bebame” Red, El Dorado County, California

Cabernet Franc (65%) and Gamay (35%) from - gasp - California! And only 13% ABV, pretty modest by California standards. If I tasted this blind I would probably have said it’s from the Loire Valley. It has pretty much nothing in common with the full bodied iterations of Cab Franc coming out of Napa. Juicy, light, delicious quaffing wine.$18 a bottle

2006 Telegramme Chateauneuf-du-Pape Rouge

Really balanced and smooth, this is a bargain of a Chateauneuf. Yeah, the 07s are lauded but what would I prefer to drink? This! It’s the second label of Vieux Telegraphe, from the same property but from younger vines. And it’s a deal at $33 a bottle.2006 or bust!

NV Barcino Cava: LA Times Wine of the Week!

Delicious and just in time for New Year’s Eve…this is the LA Times Wine of the Week, and we have plenty in stock. Order online, pick-up in-store!$14 a bottle!

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The Business of Saying No:

No, I am not a natural wine merchant.

And no, I am also not not a natural wine merchant.

So what exactly is my store, Domaine LA? This is a tricky question that I try to answer here.
________

A couple of months back, I participated in the first annual Los Angeles Natural Wine Week, spearheaded by Lou Amdur of Lou Wine Bar. At that time, I took some heat from a few folks around the Internet who felt I might have been merely capitalizing on a trend and didn’t see me as a true natural wine merchant.

The thing is, I’ve never claimed to be a natural wine merchant. When I started my business online a few years ago, I stated plainly that I wanted to sell wines I loved. I was an enthusiast with a fairly receptive, wide-ranging palate, and I considered learning about wine a journey I would be going on alongside my customers. While I’ve since expanded my business to include a brick and mortar space, my self-conception and mission statement haven’t really changed. But my palate has.

To be absolutely blunt about it, I used to love wines that I simply can’t stomach anymore. There are blog posts archived on my website that in retrospect make me cringe, paragraphs singing the praises of some of the most blatantly manipulated wines in the world. I once criticized a wine bar for not having any Southern Hemisphere selections; it’s now my favorite spot in Los Angeles. And today I carry barely a dozen Southern Hemisphere SKUs myself.

By and large, my palate-shift is reflected in what I bring into the store. Chris Ringland and Mollydooker have been replaced by Eric Texier and Thierry Puzelat; the California fruit- and alcohol-bombs, for the most part, have given way to wines from La Clarine Farm, Donkey and Goat and LIOCO.

As a result of my largely obscure inventory, almost every day I’m faced with customers asking for items that I don’t stock. On a regular basis, I hear:

“Do you have Rombauer Chardonnay?”

No, I answer.

“Do you have Caymus?”

Afraid not, I reply.

“What about Blackstone Merlot?”

So sorry, but no.

“Where’s the Veuve Clicquot? This is a gift. I need the recipient to know it’s nice!”

Sigh.

Saying no to people sets up a potentially risky relationship that may start and end with that one exchange—many customers want what they want and aren’t open to alternative suggestions. In other cases, however, that simple “no” can be the beginning of something beautiful, a dialogue that winds up with a customer who came in looking for the Prisoner instead going home with something like Morgan Twain-Peterson’s Bedrock Heirloom Red, a wine which, while perhaps not 100% natural, is a more honest “made in the vineyard” (yes, I know this is also a cliché) version of what the Prisoner purports to be.

Of course, sometimes that customer really just wants the Prisoner. Which leads me to my major confession here: despite more than a bit of ambivalence, I continue to sell the Prisoner, along with other wines that are by no means natural, wines that are quite frankly manufactured. The Prisoner sits on the shelf right next to the Bedrock Heirloom Red, and for the time being, it will stay there. At least twice a week people come in asking specifically for this wine, and, for several reasons, it’s a request I’m not—yet—willing to deny.

Even though I no longer drink the Prisoner, there was a time–not too long ago–when I did so happily. When I first started getting interested in wine, it was a bottle that captured my imagination and helped launch me on the journey I remain committed to today. So maybe I keep the Prisoner around out of a sense of nostalgia. Or maybe I keep it around to remind me how far I’ve come. Maybe I keep it around hoping that for those who ask for it, it will simply be their starting place just as it was mine.

Or, more cynically, maybe I keep it around because people buy it. Maybe it’s a crutch to lean on when I’m too tired to hand-sell the less familiar items on my shelves. Seeing something recognizable is comforting to consumers, and that comfort somehow lends me credibility; credibility is a precedent to trust. Trust is what enables me to recommend something different to a customer who normally drinks the Prisoner.

In this sense, the Prisoner is of great value to me, not just as an easy sell, but even more so as a gateway to all the other wines I have available. I don’t know that I’d be able to move as much of the Bedrock, an unknown wine with a tiny case production, without the Prisoner right next to it.
______

Saying no is extremely hard. Right now, I’m willing to do so 90% of the time, maybe even 95%. Call me a coward or a fake if you want. But I know where I started out, and it’s been a logical evolution. And while I’m headed in a particular direction, guided by my palate, it’s safe to assume I won’t ever be a 100% “natural wine merchant.”

I like to think there’s room for somebody like me—somebody with confidence in her tastes, who also takes into account modes of production in buying decisions; someone who has a particular point of view, yet retains an inclusive attitude. I am strong in my opinions, and enthusiastic in my passions. I never judge my customers, and hope that they’ll be as open-minded and respectful of my offerings as I am of their preferences.

So far, it seems to be working out. In recent months, I’ve brought in only one case of the Prisoner (less than a thousandth of a percent of its total production) for every three cases of the Bedrock (1.3% of its total production).

So, what am I?

I’m not a natural wine merchant. And I’m not not a natural wine merchant.

I’m a work in progress. And I’m okay with that.

wine jargon

Frizzante
From Wikipedia: Frizzante is an Italian wine term term for semi-sparkling wine (as opposed to Spumante, which is generally used for fully sparkling wines). Frizzante wines generally owe their bubbles to a partial secondary fermentation in tank. You might notice a light fizz or tingly sensation on the tongue with a Frizzante wine, compared to the more carbonated sensation that more fully sparkling wines yield.


Scorekage
Okay, so we made up this word yesterday after a great restaurant experience. We brought a bottle of wine with us, expecting to pay a corkage fee. But the restaurant either forgot to charge us the $15, or decided to be nice to us. We scored! Hence, “scorekage” has entered our lexicon. This can also refer to BYO friendly restaurants that don’t charge for corkage under any circumstances.


Frizzante


March 29th, 2008

Scorekage


March 23rd, 2008

Rioja


March 3rd, 2008

grapewise

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Los Angeles, CA 90038

(323) 932-0280

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Fabulous & Frugal!
Our friends launched a new site and domaine547 is a featured wine columnist in their premiere edition! Go check out Fabulous & Frugal for some fantastic lifestyle tips for living the good life during what, for most of us, is an economically challenging time. There’s much more than wine there, and we’re thrilled to be a small part of the start of what will surely be a successful venture. Congrats to Brandi & Steph for their achievement!

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